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This groundbreaking book, by former MOTHER EARTH NEWS Publisher and Editorial Director Bryan Welch, cuts through the pessimism and denial that pervade today's discussions of sustainability and invites readers to visualize a verdant and prosperous future for humanity and all the living things that share our planet. As a practical guide, it offers a process for making our current lifestyles more sustainable and inspires us to look beyond the immediate obstacles to nurture the "destination fixation" that stimulates all of humanity's greatest achievements.
In the lives and accomplishments of farmers, gardeners, inventors and entrepreneurs, Beautiful and Abundant finds a path toward a world vision we can proudly pass on to future generations – a vision that is aesthetically beautiful, economically abundant, ethically fair and irresistibly contagious.
Humanity is at a turning point. Only one species in the universe can recognize its own impact on its habitat, so far as we know, and we are that species. In the early years of the 21st century we face the definitive human challenge – sustaining our quality of life on this miraculous, but finite sphere we call Earth.
Tragically, a lot of human energy is being squandered in conflict over short-term environmental obstacles. People debate symptoms and solutions but societies persistently fail to offer positive incentives for change. To harness the full power of human imagination and community initiative we need a positive vision for humanity's future. We need a believable collective vision for the beautiful, abundant planet where our grandchildren will live.
Read what people are saying:
"Beauty is the new black. Abundance – for all! – is our North Star. Bryan Welch is a businessman who serves beauty, a rancher who champions interdependence, and a leader who recognizes the sweet spot we're looking for is at the nexus of self-reliance and sustainability." – Jay Coen Gilbert, Co-Founder, B Lab
"This is a book that invites us all to cut through the negativity of doomsday prophets and other 'progressive' thinkers. … Bryan Welch is a rare business leader who writes prose that is nuanced, eloquent and visionary. This luminous call to action will inspire you. … It happened to me." – Wanda Urbanska, author of The Heart of Simple Living: 7 Paths to a Better Life
About the author:
As a boy herding goats in rural New Mexico, Welch formed an intuition for the intricate and interdependent relationships among plants, animals and people. He's developed that intuition into the very model of a productive, balanced and sustainable life.
Before starting Ogden Publications (publishers of MOTHER EARTH NEWS, Mother Earth Living, Utne Reader and other media brands) in 1996, Welch worked at newspapers in several states. He graduated from the University of Denver and holds a master's degree from Harvard University, where he studied media policy and management at the Kennedy School of Government and Harvard Business School.
Welch serves on the board of directors of the MPA (Association of Magazine Media), the Social Venture Network and the Down Home Ranch Foundation. He and his wife, Carolyn, raise grass-fed cattle, sheep, goats and free-range chickens at the farm they call Rancho Cappuccino, which they also share with donkeys, dogs and the rogue mule, Zero.
Author: Bryan Welch
Will Washington, London, and Tokyo be threatened by rising seas? What changes in our economics, politics, and lifestyles will be brought about by the coming climate crisis? In Climate in Crisis you'll find all the needed information to prepare for this very different future.
Author: ALBERT BATES
A longtime leader of this movement is Wes Jackson, who for decades has taken it upon himself to speak for the land, to speak for the soil itself. Here, he offers a manifesto toward a conceptual revolution: Jackson asks us to look to natural ecosystems—or, if one prefers, nature in general—as the measure against which we judge all of our agricultural practices.
Author: Wes Jackson
Weisman visits an extraordinary range of the world's cultures, religions, nationalities, tribes and political systems to learn what in t heir beliefs, histories, liturgies or current circumstances might suggest it's in their own best interest to limit their growth. The result is a landmark work of reporting: devastating, urgent and, ultimately, deeply hopeful.
Author: Alan Weisman
Soaring prices and concerns about chemical-laden fruits and vegetables increasingly drive us to grow our own healthy food close to home. In cities, however, vanishing ground space and contaminated soils spur farmers, activists and restaurateurs to look to the skyline for a solution. The hunger for local food has reached new heights, and rooftops can provide the space that cities need to bring fresh, organic produce to tables across North America.
The first full-length book to focus entirely on rooftop agriculture, Eat Up views this growing movement through a practitioner's lens, explaining:
This graphically rich guide provides inspiration and advice to aspiring growers through photographs of successful rooftop farms and gardens, as well as interviews with industry professionals. Easy-to-use checklists and a decision tree are included to help gauge the viability of each unique rooftop opportunity. Essential reading for home gardeners, entrepreneurs, restaurateurs, policy makers, academics and designers, Eat Up takes urban agriculture to a whole new level, proving that rooftop farming is not just a pie-in-the-sky idea - it is the future of urban food.
Author: Lauren Mandel
McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment.
For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool.
Advocacy groups and governments are partnering with these companies, eager to reap the governance potential of eco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth.
Author: Peter Dauvergne, Jane Lister
Over the past 70 years, the industrial farming system and its ruinous practices have exhausted our soils, poisoned our groundwater, and provided the basis for a food culture that is making most of our population sick. In order to move forward, toward a more regenerative and sustainable form of agriculture, author and organic farmer Michael Foley suggests we will have to look back to recover lessons from traditional agriculture societies, stewardship, social organization, community, and resilience.
Farming for the Long Haul is a guide to building a viable small farm economy; one that can withstand the economic, political, and climatic shock waves that the 21st century portends. It details the innovative work of contemporary farmers, but more than anything else, it draws from the experience of farming societies that maintained resilient agriculture systems over centuries of often turbulent change.
Author: MICHAEL FOLEY
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A vivid, geeky travelogue of a journey to meet the inventors, engineers, and young scientists helping to give birth to the world's next scientific superpower—a nation built not on conquest, oil, or minerals, but on the scientific ingenuity of its people
A vivid, geeky travelogue of a journey to meet the inventors, engineers, and young scientists helping to give birth to the world's next scientific superpower—a nation built not on conquest, oil, or minerals, but on the scientific ingenuity of its people One in six employed scientists with science or engineering doctorates in the U.S. is Asian, and by the turn of the millennium, there were claims that a third of all engineers in Silicon Valley were of Indian origin, with Indians running 750 of its tech companies. In this entertaining exploration of India's rise as a center of scientific excellence, Angela Saini delves inside the psyche of the nation's science-hungry citizens, explaining how ancient science is giving way to new, and how the technology of the wealthy are passing on to the poor. She also explores why the government of the most religious country on earth has put its faith in science and technology. Through witty first-hand reportage and penetrative analysis, she explains what this means for the rest of the world, and how a spiritual nation squares its soul with hard rationality. Full of curious, colorful characters and gripping stories, it describes India through its people—a nation of "geeks."
Author: Angela Saini
Good Morning, Beautiful Business is a memoir about the evolution of an entrepreneur who would not only change her neighborhood, but would also change her world—helping communities far and wide create local living economies that value people and place as much as commerce and that make communities not just interesting and diverse and prosperous, but also resilient.
Author: Judy Wicks
Renewable energy guru Brian F. Keane walks you through the cost-benefit trade-offs that come with the exciting new technologies and introduces you to the revolutionary clean-energy products on the horizon, making the ins and outs of renewable energy easily accessible. He shows what you can do on every level to seize the opportunity and profit from it.
Author: Brian F. Keane
Author: Barbara Brownell Grogan
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Mountaintop removal (MTR) does exactly what it says: A mountaintop is stripped of trees, blown to bits with explosives, then pushed aside by giant equipment … all to expose a layer of coal to be mined. Hundreds of thousands of acres of ancient forested mountains have been ''removed'' this way and will never again support the biologically rich and diverse forest and stream communities that evolved there over millions of years. Instead, they've been sacrificed to support a flawed national energy policy. Mountain Justice tells a terrific set of firsthand stories about living with MTR and offers on-the-scene (and behind-the-scenes) reporting of what people are doing to try to stop it. Tricia Shapiro lets the victims of mountaintop removal and their allies tell their own stories, allowing moments of quiet dignity and righteous indignation to share center stage. This book includes coverage of the sharp escalation of anti-MTR civil disobedience, with more than 130 arrests in West Virginia alone during the first year of the Obama administration. This is an international issue, with campaigns against this massively damaging method of mining taking place in the United Kingdom, India, Canada, New Zealand and Burma. The proposed destruction of a number of habitats, from mountaintops to heath land to jungle, is a loss for us all.
Author: Tricia Shapiro