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This groundbreaking book, by former MOTHER EARTH NEWS Publisher and Editorial Director Bryan Welch, cuts through the pessimism and denial that pervade today's discussions of sustainability and invites readers to visualize a verdant and prosperous future for humanity and all the living things that share our planet. As a practical guide, it offers a process for making our current lifestyles more sustainable and inspires us to look beyond the immediate obstacles to nurture the "destination fixation" that stimulates all of humanity's greatest achievements.
In the lives and accomplishments of farmers, gardeners, inventors and entrepreneurs, Beautiful and Abundant finds a path toward a world vision we can proudly pass on to future generations – a vision that is aesthetically beautiful, economically abundant, ethically fair and irresistibly contagious.
Humanity is at a turning point. Only one species in the universe can recognize its own impact on its habitat, so far as we know, and we are that species. In the early years of the 21st century we face the definitive human challenge – sustaining our quality of life on this miraculous, but finite sphere we call Earth.
Tragically, a lot of human energy is being squandered in conflict over short-term environmental obstacles. People debate symptoms and solutions but societies persistently fail to offer positive incentives for change. To harness the full power of human imagination and community initiative we need a positive vision for humanity's future. We need a believable collective vision for the beautiful, abundant planet where our grandchildren will live.
Read what people are saying:
"Beauty is the new black. Abundance – for all! – is our North Star. Bryan Welch is a businessman who serves beauty, a rancher who champions interdependence, and a leader who recognizes the sweet spot we're looking for is at the nexus of self-reliance and sustainability." – Jay Coen Gilbert, Co-Founder, B Lab
"This is a book that invites us all to cut through the negativity of doomsday prophets and other 'progressive' thinkers. … Bryan Welch is a rare business leader who writes prose that is nuanced, eloquent and visionary. This luminous call to action will inspire you. … It happened to me." – Wanda Urbanska, author of The Heart of Simple Living: 7 Paths to a Better Life
About the author:
As a boy herding goats in rural New Mexico, Welch formed an intuition for the intricate and interdependent relationships among plants, animals and people. He's developed that intuition into the very model of a productive, balanced and sustainable life.
Before starting Ogden Publications (publishers of MOTHER EARTH NEWS, Mother Earth Living, Utne Reader and other media brands) in 1996, Welch worked at newspapers in several states. He graduated from the University of Denver and holds a master's degree from Harvard University, where he studied media policy and management at the Kennedy School of Government and Harvard Business School.
Welch serves on the board of directors of the MPA (Association of Magazine Media), the Social Venture Network and the Down Home Ranch Foundation. He and his wife, Carolyn, raise grass-fed cattle, sheep, goats and free-range chickens at the farm they call Rancho Cappuccino, which they also share with donkeys, dogs and the rogue mule, Zero.
Author: Bryan Welch
Will Washington, London, and Tokyo be threatened by rising seas? What changes in our economics, politics, and lifestyles will be brought about by the coming climate crisis? In Climate in Crisis you'll find all the needed information to prepare for this very different future.
Author: ALBERT BATES
A longtime leader of this movement is Wes Jackson, who for decades has taken it upon himself to speak for the land, to speak for the soil itself. Here, he offers a manifesto toward a conceptual revolution: Jackson asks us to look to natural ecosystems—or, if one prefers, nature in general—as the measure against which we judge all of our agricultural practices.
Author: Wes Jackson
McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment.
For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool.
Advocacy groups and governments are partnering with these companies, eager to reap the governance potential of eco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth.
Author: Peter Dauvergne, Jane Lister
Over the past 70 years, the industrial farming system and its ruinous practices have exhausted our soils, poisoned our groundwater, and provided the basis for a food culture that is making most of our population sick. In order to move forward, toward a more regenerative and sustainable form of agriculture, author and organic farmer Michael Foley suggests we will have to look back to recover lessons from traditional agriculture societies, stewardship, social organization, community, and resilience.
Farming for the Long Haul is a guide to building a viable small farm economy; one that can withstand the economic, political, and climatic shock waves that the 21st century portends. It details the innovative work of contemporary farmers, but more than anything else, it draws from the experience of farming societies that maintained resilient agriculture systems over centuries of often turbulent change.
Author: MICHAEL FOLEY
Renewable energy guru Brian F. Keane walks you through the cost-benefit trade-offs that come with the exciting new technologies and introduces you to the revolutionary clean-energy products on the horizon, making the ins and outs of renewable energy easily accessible. He shows what you can do on every level to seize the opportunity and profit from it.
Author: Brian F. Keane
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Mountaintop removal (MTR) does exactly what it says: A mountaintop is stripped of trees, blown to bits with explosives, then pushed aside by giant equipment … all to expose a layer of coal to be mined. Hundreds of thousands of acres of ancient forested mountains have been ''removed'' this way and will never again support the biologically rich and diverse forest and stream communities that evolved there over millions of years. Instead, they've been sacrificed to support a flawed national energy policy. Mountain Justice tells a terrific set of firsthand stories about living with MTR and offers on-the-scene (and behind-the-scenes) reporting of what people are doing to try to stop it. Tricia Shapiro lets the victims of mountaintop removal and their allies tell their own stories, allowing moments of quiet dignity and righteous indignation to share center stage. This book includes coverage of the sharp escalation of anti-MTR civil disobedience, with more than 130 arrests in West Virginia alone during the first year of the Obama administration. This is an international issue, with campaigns against this massively damaging method of mining taking place in the United Kingdom, India, Canada, New Zealand and Burma. The proposed destruction of a number of habitats, from mountaintops to heath land to jungle, is a loss for us all.
Author: Tricia Shapiro
Deeply researched, eloquently written, and perceptively humorous, Nature Wars expresses the need for organic reconnection with our natural ecosystem by offering a provocative look at how Americans created an inadvertent mess.
Author: Jim Sterba
In 1971, a caravan of 60 brightly painted school buses and assorted other vehicles carrying more than 300 hippie idealists landed on an abandoned farm in central Tennessee. They had a mission: to be a part of something bigger than themselves, to follow a peaceful and spiritual path, and to make a difference in the world. Out to Change the World tells the story of how those hippies established The Farm, one of the largest and longest-lasting intentional communities in the United States.
Author: Douglas Stevenson
Overfished Ocean Strategy offers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses have been finding new opportunities in what were once considered useless byproducts, discovering resource-conserving efficiencies up and down their value chain, transferring their expertise from physical products to services, and developing ways to rapidly try out and refine these new business models.
Author: Nadya Zhexembayeva
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Concerns over climate change and energy depletion are increasing exponentially. Mainstream solutions still assume a panacea that will cure our climate ills without requiring any serious modification to our way of life.
Plan C explores the risks inherent in trying to continue our energy-intensive lifestyle. Using dirtier fossil fuels (Plan A) or switching to renewable energy sources (Plan B) allows people to remain complacent in the face of a potential global catastrophe. Dramatic lifestyle change is the only way to begin to create a sustainable, equitable world. The converging crises of Peak Oil, Climate Change and increasing inequity are presented in a clear, concise manner, as are the twin solutions of community (where cooperation replaces competition) and curtailment (deliberately reducing consumption of consumer goods).
Plan C shows how each person's individual choices can dramatically reduce CO2 emissions. It offers specific strategies in the areas of food, transportation and housing. One chapter analyzes the decimation of the Cuban economy when the USSR stopped oil exports in 1990 and provides an inspiring vision for a low energy way of living.
Plan C is an indispensable resource for anyone interested in living a lower-energy, saner and sustainable lifestyle.
Author: PAT MURPHY
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After covering the environment and energy beat for more than a decade, columnist Amanda Little decided that the only way to fully understand America’s energy crisis was to travel into the heart of it. So she embarked on a daring, cross-country power trip to the most extreme and exciting frontiers of our energy landscape.
In Power Trip, we accompany her to a deep-sea oil rig, the cornfields of Kansas, the catacombs of the Pentagon, the Talladega Superspeedway, and inside New York City’s electrical grid. We visit laboratories creating the innovations that will carry us into a clean-energy future. Little also travels back through history to investigate how America developed its unrivaled appetite for fossil fuels. In vivid, fast-paced prose, she illustrates how the same American ingenuity that got us into this mess can get us out of it too.